monthlypremiums.co.uk - web page - review
I have viewed
these pages on a tablet and on an iMac for contrast - I
don't own a mobile phone (rural location - no networks!)
so won't be able to feedback on how it displays on a
phone - sorry!
My very first impression:
When I entered the address on my tablet, I accidently
used spaces ie month by month insurance .co.uk which
meant that when the search loaded I had to scroll past:•
before I got to it, so maybe an improved title tag would
be good? The page loaded quickly on both iPad and iMac.
On the iMac, the page looked fine but not very colourful
On the iPad, the page looked far too text heavy and the
paragraphs looked too long and are off-putting to read
on the smaller screen. I think it would be much improved
by breaking up the text with bullet points, different
sizes of text and perhaps some (small)
"Buying car insurance with monthly repayments and no
huge extra deposit is very easy to do and you can even
search for a better deal by comparing prices at the same
time". If you were to split this section to eg
•Buy car insurance
•NO huge extra deposit
I think this would be more arresting and less tiring to
read so would engage a viewer more.
I don't like the typeface they have chosen for the very
first line - I don't like the italic slant, the fact
that it is a sans serif font (ie it has no fiddly bits
on the tops and bottoms of letters - this makes them
easier to read at a glance) and it might just be my
personal dislike but maroon/brown is my least favourite
colour so that could be improved too.
The page has a bit of a homemade feel about it, and the
most important thing, getting people to click and go
further, could do with a bigger more arresting design,
which could perhaps flash or move somehow to attract
attention straight to it.
The page also feels quite masculine and I'm not sure
that it would appeal to many women which is unfortunate
if we are half of the target audience.
Further down the page, the text really needs broken up
into bite sized pieces too.
Copyright Bryan Cryer 2008